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Brands must make their packaging sustainable to attract the loyalty of Gen Z shoppers By  Chase Buckle , trends manager, GlobalWebIndex 25 April 2019 Save article Source: Unsplash As protests such as Extinction Rebellion have shown us, scrutiny of sustainable corporate practices is intense among young people. This is reflected in their purchase choices It seems every week brands are coming up with new means to boost their sustainability image. Just this week,  Adidas  has made a running shoe that you can return to be fully recycled into a new shoe. The recent spate of brands investing in more sustainable packaging solutions is an interesting reflection on how powerful sustainability has become as a means to build brand loyalty, but also how thorough the brand approach must be for this to be authentic. As the youth climate protests and the Extinction Rebellion have shown us, nowhere is consumer scrutiny towards sustainable corporate pra

How to stay involved post-Fashion Revolution Week BY BRONWYN SEIER 15 HOURS AGO Fashion Revolution Week 2019 has come to a close and we are beyond grateful to our country volunteers, student ambassadors, and everyone who participated in our campaign this year, from posting a #WhoMadeMyClothes to putting on an event. During this monumental week, we welcomed so many newcomers into our community, growing our network and spreading our message. So, whether you’re brand new to Fashion Revolution, or you’ve been with us from the start, we’ve put together a handy list for how you can continue to be involved now that our big week is over! There are so many ways that each of us can have an impact on the fashion industry every single day, so let’s not just celebrate a Fashion Revolution week, but a Fashion Revolution life. One: Register for our online course. Today, we launched our new free  online course registration for anyone wishing to learn more about the fashion indus

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