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THE FUTURE OF DENIM PART #1: HOW THE HUMBLE JEAN IS REDEFINING SUSTAINBLE STYLE

We love our denim, so much so that the average consumer buys four pairs of jeans a year. In China's Xintang province, a hub for denim, 300 million pairs are made annually. Just as staggering is the brew of toxic chemicals and hundreds of gallons of water it takes to dye and finish one pair of jeans. The resulting environmental damage to rivers, ecosystems and communities in China, Bangladesh and India is the subject of a documentary called The RiverBlue: Can Fashion Save the Planet? The question as to #WhoMadeMyClothes has now entered mainstream conversation and few items of clothing are more mainstream than a good old pair of blue jeans, right? Whether it’s mass produced cotton, water pollution, excessive consumption of water, denim sandblasting and dyeing or poor working conditions, the wholesome image of the denim jean has masked their negative impact on the environment. However, the industry is evolving with this shift in consumer sensitivities as it reflects a more mindful generation.

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MAKE FASHION CIRCULAR / THE RSA Over the next two years the RSA will use challenges, events and communications to empower the next generation of designers to use circular economy principles. READ MORE